The problem / 01
Your ads can change on Tuesday. Your creative takes six weeks.
Everything on the traffic side of Amazon moves in an afternoon. Bids, budgets, negatives, audiences — all of it is a form field. The thing the traffic actually lands on moves at the speed of a brief, a shoot, a retouch round, a review thread and an upload window. So the ad account gets optimised weekly and the creative gets optimised at launch, and then never again. These are the specific places that breaks.
Bottleneck 01
The main image is the oldest asset you own
It is the first advertisement anyone sees and it is usually the photograph you took before you knew what the category looked like. Amazon will not let you dress it up either — white background, product, no text — so the only lever is a better shot, and a better shot means booking a studio.
What he does: generates the Hero Shot from reference images of your actual product, to Amazon's main image requirements: pure white, product filling the frame, no added text, badges, props or borders.
Bottleneck 02
Creative arrives once, and late
A full image stack is seven or so decisions, each of which has to be briefed, made, reviewed and uploaded. Multiply that by a catalogue and the honest answer is that most ASINs get whatever was ready on launch day and nothing after it.
What he does: a run is a collection of products multiplied by a blueprint, planned in one screen and launched in one go. Every slot comes back as a durable deliverable in a workspace, not as an attachment in somebody's inbox.
Bottleneck 03
AI image tools invent your product
This is why most brands tried one and quietly stopped. A general model produces a plausible object that is not yours — the wrong closure, a logo it hallucinated, six buttons where there are five. Beautiful, unusable, and worse than nothing on a detail page.
What he does: every image run is grounded in product-truth reference images of the real product, validated at setup, and each delivered asset carries a provenance record of what it was made from.
Bottleneck 04
Copy lives in six places and has no versions
A doc from the agency, a spreadsheet from the VA, whatever is actually live in Seller Central, and a deck nobody can find. When someone asks what changed and when, the truthful answer is usually that nobody knows.
What he does: versioned copy per project — manual or generated — with an Amazon draft preview, so you read the title, bullets, description and A+ as a listing before it is one.
Bottleneck 05
Everything is off-brand in a slightly different way
Three freelancers over two years, each given a slightly different steer, produce a catalogue that is individually fine and collectively incoherent. The brand rules exist; they just live in a person's head and a PDF from 2023.
What he does: a Brand Kit and creative briefs — at brand level and per product — are the context every single generation is grounded in. On-brand is a property of the system, not of who happened to take the job.
Bottleneck 06
Sign-off happens in email attachments
The founder, the client, the compliance person and the brand lead are all looking at different downloads of different rounds, and the approval that finally arrives is a thumbs-up in a thread nobody can produce later.
What he does: Share Review links. View-only, outside the login, password-aware, expiry-aware and revocable — you can shut the link the moment the review is done.
We are deliberately not putting a lift percentage on any of this. What creative is worth depends on your category, your price and what the listings beside you look like, and any vendor quoting you a number before they have seen your catalogue is guessing. The first thing the demo does is make something on your own product.
Why it compounds / 02
A bid change improves the traffic you bought. Better creative improves all of it.
This is the whole commercial argument, and it is worth saying slowly. Bids only reach the clicks you are paying for. The page — the images, the copy, the video — sits underneath every source of traffic you have at the same time: the paid clicks, the organic ones you did not pay for, and everything you drive in from outside Amazon. One of these levers is bounded by your ad budget. The other one is not.
Lever A
You improve a bid
More efficient spend on the clicks you are already buying. Real money, worth having — and it stops at the edge of the ad account.
- Sponsored ads Improved
- Organic search Untouched
- DSP and off-Amazon Untouched
- Brand and repeat traffic Untouched
The gain is capped by how much you spend. Spend less next month and the gain shrinks with it.
Lever B
You improve the creative
The same images and the same copy meet every visitor you have, regardless of what you paid to send them. Make them once and every source is landing on the better version.
- Sponsored ads Improved
- Organic search Improved
- DSP and off-Amazon Improved
- Brand and repeat traffic Improved
The gain is not capped by your budget. It applies to the free traffic too, and it keeps applying next month without being re-bought.
And it pays on the way in, not just on the way out.
Creative that converts better makes every click you buy worth more, which means the bid that was too expensive yesterday is affordable today. Your media buyer's whole opportunity set widens because of work they did not do. That is the part brands consistently miss when they treat creative as a launch task rather than a standing one.
It runs in reverse too, which is the uncomfortable half. A weak image stack is quietly taxing every campaign you run, every keyword you rank for and every dollar you spend off Amazon — and because the tax is invisible, the usual response is to raise the ad budget and pay it twice.
Which is also why Dr. CRO and Dr. PPC are the combination we would pick if you asked. They are the two halves of the same sentence.
Where he trained / 03
He learned this on other people's catalogues first.
Not a generic image model with an Amazon logo on the marketing site. Full Circle is a full-service Amazon management company with $500M+ in managed revenue across 100+ brands — and the listing playbooks that came out of building real detail pages, in real categories, under real compliance rules, are what Dr. CRO was built on. He is the production line that team already ran, made available directly.
$500M+
in managed revenue across the group
100+
brands we've worked with
15s
every product video, no exceptions
Free
the full Orbit software suite, included
We do not name clients on this page. Some brands have cleared it and some have not, and a creative page is exactly the wrong place to be loose about whose work you are implying you made. What we will tell you is exactly what the machine does — and then run it on your own product while you watch.
What comes out / 04
Four things, and all of them are files you can use.
Not recommendations. Not a score. Not a list of what you should commission. The output of a run is finished creative sitting in a workspace with its provenance attached, ready to review, share and upload.
Deliverable 01
Copy
The written listing, versioned properly, so you can see what changed and go back.
- Title, bullets, description and A+ content
- An Amazon draft preview — read it as a listing before it is one
- Manual and generated versions side by side, both kept
- Grounded in the brand kit and the product's creative brief
Yours to publish, or not
Deliverable 02
Images
A full stack, built to a blueprint, generated from reference images of the actual product.
- Hero Shot to Amazon's main image rules — white, product, nothing added
- Six further slots doing the jobs the blueprint assigns them
- Product-truth references, so it is your product and not an impression of it
- Reusable templates and collections, so the second run is faster than the first
- Every asset carries a provenance record of what made it
Lands in a workspace, not on your listing
Deliverable 03
Video
A 15-second product video. Fifteen, always — it is a locked policy, not a default.
- The storyboard is generated first, as frames you can read
- A human approves the storyboard explicitly
- Only then does the render run — never the other way round
- A failed render releases its credit; retries are explicit, never automatic
No approval, no render. No exceptions.
Deliverable 04
Briefs and brand context
The part that makes everything above consistent instead of merely fast.
- Creative briefs per product and per brand — imported, written or generated
- A Brand Kit that every generation is grounded in
- Editable by your people, with stale-write protection so two editors cannot silently overwrite each other
- Change the brief, and everything made afterwards changes with it
Your brand team owns this layer
The five classic blueprints
A blueprint is the structure of an image stack — which slot does which job, in what order. These five ship with the product and every one of them opens on the Hero Shot. You can also build and save your own, and reuse it across the catalogue.
The Problem Solver
Lead with the pain point, then show how the product solves it.
7 slots · Hero → Lifestyle close
The Premium Brand
Build desire through taste, materials and elevated brand cues before getting tactical.
7 slots · Hero → Multi-angle
The Feature Stack
Win comparison shoppers with speed, clarity and dense practical information.
7 slots · Hero → Trust layer
The Emotional Journey
Sell the feeling first, then use structure to support the emotional payoff.
7 slots · Hero → Trust layer
The Science Seller
Use ingredients, data and validation to make the product feel rigorous.
7 slots · Hero → Trust layer
A run / 05
You plan it once. It comes back as work, not as advice.
A run is a collection of products multiplied by a blueprint. You build it in the flow builder, launch it, and the deliverables expand into a workspace with everything attached — what made each asset, which slot it fills, and what is still waiting on a person. The video queue is the strictest part of the whole product, and deliberately so.
Run plan · illustrative example
Six products, one blueprint, one launch. The collection is your spring range. The blueprint is The Feature Stack — Hero Shot, feature callouts, how to use, size and scale, what's included, comparison, trust layer. That expands to a deliverable per slot per product, all of them grounded in the product-truth references you uploaded at setup and the creative brief on each product.
The Hero Shot slot is generated against Amazon's main image requirements: the product on pure white, filling the frame, no text, badges, props or borders. The creative freedom starts at slot two, which is where Amazon allows it.
One product in the collection also has a 15-second video queued. That one does not run yet — the storyboard is generated first and sits in your queue until a person approves it.
Everything below is in the workspace. Nothing has gone near your listing.
Video
Storyboard
Awaiting approval
Approve the storyboard before the 15-second render on B0EXAMPLE1
0:00
Motion opens on the empty surface
0:02
Product enters, held in frame
0:05
The detail buyers ask about
0:09
In use, in context
0:13
Shop Now on Amazon
- Grounded in
- Your product-truth reference images and this product's creative brief. The object on screen is the object you sell, not a model's impression of it.
- Length
- Fifteen seconds. Not a setting, not a range — every video this product makes is fifteen seconds.
- Until you click
- No render has started. The video credit is not spent, no clip exists, and nothing is queued behind this. Reject and the storyboard is regenerated, not the film.
Approve storyboard and render
Reject
Always required · every level
Copy
Version 4
Awaiting approval
Review the Amazon draft preview for B0EXAMPLE2
- Contents
- Title, five bullets, description and the A+ copy, laid out as the listing will read rather than as a document.
- Grounded in
- The brand kit and this product's creative brief. Version 3 is still there — every version is kept, so a comparison is a click rather than an archaeology project.
- Not included
- No performance, health, safety or certification claim has been added. Anything of that kind goes to your people, not into a generated draft.
Approve this version
Send back
Level 1 · your click required
Images
The Feature Stack
Delivered · in workspace
Seven slots delivered for B0EXAMPLE3, share link open for review
- Delivered
- Hero Shot plus the six blueprint slots, tagged by slot and searchable in the workspace. Each asset carries the reference images and the brief it was generated from.
- Hero Shot
- Pure white, product filling the frame, nothing added. Amazon's main image rules are a hard constraint on that slot and are not a style choice we get to make.
- Review
- A view-only share link is open for the brand team — password set, expiry set, revocable — so sign-off happens outside the login and stops when you say it stops.
- Still not live
- These are files in a workspace. Nothing publishes itself — uploading to the listing is a decision a person makes.
Open the workspace
Delivered inside guardrails, logged
Dr CRO™ Console — representative view. ASINs and wording are an illustrative example, not a client account, and not a prediction of any outcome.
Your call / 06
You choose how much he makes on his own.
"Autonomous" is not one setting, and it should never be the vendor's decision — least of all when the output carries your brand's name on the biggest shelf in the world. Dr. CRO produces at whichever of these three levels you pick, and you can change it any time without renegotiating anything. What the levels change is how much reviewing you do. What they never change is that a person releases the work.
Level 01
Everything waits
Nothing is generated until you ask for it, and nothing leaves the workspace until you have looked at it.
- You launch each run yourself, from a plan you can see before it costs anything
- Every copy version, image slot and storyboard queues for your approval
- Rejections come back as regenerations, not as arguments
- The whole history stays — versions, provenance, who approved what
The copy version aboveSits in the queue until somebody clicks "Approve this version".
Level 02
Standing production
Runs go on their own against the collections and blueprints you set up. The reviewing moves to the output rather than the launch.
- Runs on its own: image runs on approved blueprints, copy drafts, creative briefs
- Waits for you: every storyboard, and anything touching a claim or a regulated category
- You set the band — which collections, which blueprints, which products are never touched
- A digest of what was produced, with the provenance attached
The image run aboveProduced automatically, delivered to the workspace — and still not on the listing.
Level 03
Full production line
Dr. CRO keeps the catalogue supplied with current creative inside agreed guardrails. You review the workspace rather than each item.
- New products picked up and put through the blueprint you nominate
- Everything still versioned, still grounded, still carrying its provenance
- Guardrails are yours: brand voice, banned words, protected products, blueprint set
- Storyboards still stop and wait. That gate does not move at any level.
The storyboard aboveLevel 3 does not skip it. Nothing renders without a person.
What does not change between levels
Storyboard approval
Video is two stages on purpose. The storyboard is produced, a human approves it, and only then does a render start. There is no setting that removes this.
Nothing self-publishes
Deliverables land in a workspace. Putting an asset on a live listing is a decision a person makes, at every level, including the top one.
Bruno cannot change anything
The assistant can read your brand's products, blueprints, creative bank and run context. It cannot mutate any of them from chat. Asking it to does not work.
The same switch, both ways
Move up when you trust it, drop back the week you launch something sensitive. Month-to-month, so there is nothing to renegotiate.
Honesty / 07
What he makes alone — and what always waits for you.
Everyone in this category says "autonomous" and nobody defines it. So here is ours, in public. The right-hand column applies at every level, including the top one — these are not permissions you can switch on, and asking nicely does not move them.
Produces unattended
- Expands a collection against a blueprint into a full set of deliverables
- Generates the image stack from product-truth references, slot by slot
- Generates the Hero Shot inside Amazon's main image constraints
- Drafts listing copy — title, bullets, description, A+ — as a new version
- Writes and updates creative briefs from the brand kit and the product record
- Produces the storyboard for a video and stops there
- Retries a failed asset and settles the credit exactly, without inventing a result
- Keeps provenance on everything, so any asset can be traced to what made it
Always needs a human
- Approving a storyboard — no approval, no render, at any level
- Publishing anything to a live listing
- Any claim about the product: performance, health, safety, certification, sustainability
- Anything in a regulated category, or anything your legal or compliance team owns
- Price, promotions and anything with a commercial consequence
- Trademark usage, comparative claims and the words your brand is not allowed to say
- Anything depending on what he cannot see — a supply change, a legal letter, a recall
Never, at any level, on anyone's request
The main image is not a creative surface. Amazon's requirements for it — the product on pure white, filling the frame, with no added text, badges, props or borders — are a hard constraint on the Hero Shot slot and we will not generate around them, even when the competing listing appears to have. Everything expressive happens in the slots after it, which is exactly where Amazon permits it.
Nothing in this product touches reviews or ranking. No incentivised or solicited reviews, no review gating, no seller-feedback schemes, no manipulation of search placement. And nothing generates a claim about your product that your own brief did not put there — an image model is the last thing that should be inventing a certification.
If a vendor won't show you this table, ask them why.
Orbit, included / 08
The whole software suite comes with him. Free.
Dr. CRO lives inside Orbit — Full Circle's full Amazon software suite. The production surface is the part you will use daily, but the rest of it comes too: sales, inventory, advertising, ASIN-level profitability, and the trackers that watch your BSR, buy box, price and fee changes for you. This is software other companies charge a monthly subscription for. With Dr. CRO it is included at no extra cost.
The production surface
Make
- Product CatalogEvery product, with the truth each generation is grounded in
- Copy EditorVersioned manual and AI copy, with the Amazon draft preview
- Blueprint StudioFive classic presets, plus the ones you build and keep
- Template LibraryReusable image templates, archivable and restorable
- VideosStoryboard, approval, and the 15-second render
Organise
- CollectionsGroup products once, run them together after that
- Flow BuilderPlan a run as a draft before it costs anything
- Run ConfigCollection × blueprint, expanded into durable deliverables
- Creative WorkspaceWhere everything lands, searchable and tagged by slot
- Brand IntelligenceThe brand kit and the brand-level creative brief
Review & the rest of Orbit
- Share ReviewPassword-aware, expiry-aware, revocable, no login needed
- BrunoBrand-scoped assistant. Reads everything, changes nothing.
- ASINsPer-product economics down to the SKU
- TrackersBSR, buy box, price and fee changes
- Alerts & notificationsSuppressions, buy box loss, price moves, anomalies
A run, the morning after you launched it
| Product | Blueprint | Images | Copy | Video | Where it is |
|---|---|---|---|---|---|
| B0EXAMPLE1 | Feature Stack | 7 of 7 | v4 drafted | Storyboard | Waiting on your approval |
| B0EXAMPLE2 | Feature Stack | 7 of 7 | v4 drafted | — | Copy review queued |
| B0EXAMPLE3 | Feature Stack | 7 of 7 | v3 approved | — | Share link open for review |
| B0EXAMPLE4 | Premium Brand | 7 of 7 | v2 approved | Rendered | Approved, ready to upload |
| B0EXAMPLE5 | Premium Brand | 6 of 7 | v1 drafted | — | One slot failed, retry offered |
Representative rows from a run. Illustrative example with invented ASIN codes — the real view carries your own catalogue.
Included, not upsold.
Orbit comes with Dr. CRO at no additional charge — there is no separate software line on the invoice, no per-seat pricing and no tier you have to upgrade into to see your own creative. You keep access to every module listed above for as long as Dr. CRO is on the account.
The third category / 09
You've had two bad options. This is the third.
A creative agency makes beautiful work, once, on the ASINs in the statement of work, and then it is a year old. A general AI image tool is fast, cheap and produces a product that is not yours. Dr. CRO is the thing in between that nobody was selling: production volume that is actually grounded in the real product, with a person on the release.
| A creative agency | A general AI image tool | Dr. CRO | |
|---|---|---|---|
| Is it your product | Yes — it was photographed | Often not, and that is the problem | Yes — product-truth references |
| Turnaround | Weeks, per round | Seconds, and unusable | A run, launched once |
| Coverage | The ASINs in the brief | Whatever you prompt | A collection × a blueprint |
| Brand consistency | Depends who took the job | Depends what you typed | Brand kit and briefs, every time |
| Main image compliance | Understood | Not modelled at all | A hard constraint on the slot |
| Video | A separate production | Rarely, and unpredictably | 15 seconds, storyboard approved first |
| Where it lands | A shared drive | Your downloads folder | A workspace, with provenance |
| Client sign-off | Email attachments | Yours to solve | Revocable share links |
| Human expertise | Varies with who you hired | None included | Operators from a $500M+ team |
| Commitment | Per project or retainer | A subscription | Month-to-month |
| Software included | Billed separately | It is the software | Full Orbit suite, free |
Price / 10
Start free. Then a number we agree out loud.
First 30 days free
No contractNo onboarding feeMonth-to-monthOrbit included
- Fable 5 producing your listing creative continuously
- Copy, image stacks, 15-second video and creative briefs
- Everything generated from your real product, not a prompt
- Hero Shots built to Amazon's main image rules
- Storyboards approved by a person before anything renders
- Share Review links for sign-off outside the login
- Your choice of approval level — change it whenever you like
- Operators from a $500M+ Amazon team supervising
- The complete Orbit software suite, free
- Leave whenever you want
We are not publishing a number for Dr. CRO yet, and we would rather say that than invent one. The right shape depends on how many products you carry and how much creative you actually need — so we quote it on the call, in writing, before you have spent anything. The first 30 days are free either way.
Book a Dr. CRO demo →
First 30 days free. Pricing discussed on the call.
Questions / 11
The things people actually ask.
What happens in the first 30 days?
We set up the brand kit, load your products with their reference images, and run a real collection against a blueprint so you have finished creative in a workspace rather than a demo video. You read the copy in the Amazon draft preview, you approve or reject each storyboard, and you share the results out for review. You pay nothing. If it has not earned the second month by day 30, we shake hands and part ways.
How do you stop it inventing my product?
Product-truth reference images. Setup validates the product record before anything generates, every image run is grounded in those references, and each delivered asset carries a provenance record of what it was made from. This is the difference between this and a general image generator, and it is why most brands who tried one gave up — a plausible object that is not yours is worse than no image at all.
Can anything publish to my listing without me?
No. Deliverables land in a Creative Workspace, not on Amazon. Uploading is a decision a person makes, at every level. Video is stricter still: the storyboard is generated first and has to be explicitly approved before a render starts, and there is no setting that removes that gate. Bruno, the assistant, can read your products, blueprints and creative bank but cannot change any of them from chat.
How long are the videos?
Fifteen seconds. Always. It is a locked policy rather than a default — it is the length that survives every placement we care about, and having one answer means the storyboard, the render and the review all work the same way every time. Motion opens it, the product is in frame early, and it ends on a clear call to action.
Does the main image really follow Amazon's rules?
Yes, and it is not up for discussion. The Hero Shot slot is generated to Amazon's main image requirements: the product on a pure white background, filling the frame, with no added text, badges, props or borders. If a competitor's main image appears to break those rules, that is their compliance problem and we are not going to copy it. Everything expressive happens from slot two onward, which is where Amazon allows it.
What is a blueprint, exactly?
The structure of an image stack — which slot does which job, in what order. Five ship with the product: The Problem Solver, The Premium Brand, The Feature Stack, The Emotional Journey and The Science Seller. Each is seven slots and each opens on the Hero Shot. You can also build your own, save it, and reuse it across the catalogue, which is usually what happens by month two.
How do clients and stakeholders sign off?
Share Review links. A run's deliverables go out as a view-only review that lives outside the login — password protected if you want, with an expiry, and revocable at any moment. Nobody needs an account to look at it, and you can close the link the second the review is finished. It replaces the thread where four people are commenting on three different downloads.
Do you replace my creative team?
No, and the brands who get the most out of it are the ones with a strong creative lead. Dr. CRO takes the volume — the fifth slot on the ninth ASIN that nobody was ever going to get to. Your brand people own the brand kit and the briefs that every generation is grounded in, and they still say yes or no to everything that comes out. What changes is how much there is to say yes to.
Is there A/B testing?
Not yet. It is coming, and we would rather tell you that than describe a feature you cannot use today.
Is Orbit really included?
Yes. The full suite — the product catalogue, the copy editor, blueprints, templates, collections, workspaces, share review, Bruno, ASIN profitability and the BSR, buy box, price and fee trackers — comes with the service at no additional charge. There is no separate software line on your invoice and no tier you have to buy up into to see your own work.
Start / 12
Put Dr. CRO on your catalogue.
Twenty minutes. Bring one product and its reference images and we will run it through a blueprint while you watch — the Hero Shot, the stack, the copy in an Amazon draft preview, and a storyboard sitting there waiting for you to approve it. The first 30 days are free either way, and Orbit comes with it.
Book a Dr. CRO demo →
No contract. No onboarding fee. Cancel anytime.